I build AI products. Then I help your team do the same.
Most organisations are adding AI to their products or getting minimal value from individuals using co-pilots. Leveraging AI requires both curiorsity, rigour and systems-thinking. That's where I come in.
What I Do
I work hands-on with product and engineering teams to build products. That means defining what to build and why, making the right architectural decisions early, and staying in the work until it ships.
Fractional / Interim Leadership
Embedded product or technical leadership for a defined period, focused on shipping AI-native products rather than slideware.
AI Product Strategy
From "should we build this?" to a validated, shippable roadmap where AI is central to the product, not an afterthought.
Advisory
A thinking partner for founders and leaders navigating hard AI product decisions, trade-offs, and organisational constraints.
Things I've Built
A few examples of products and systems that show how I think about building with AI.
progresspath.io
An educational platform for primary school children, built and shipped as a solo founder. Demonstrates full-stack product execution from idea to real users.
synthgen.app
Synthetic customer feedback generation for AI training and experimentation, built to solve real data problems encountered in enterprise product work.
Finance Gate
Budget enforcement middleware for AI agent networks, designed around evolutionary principles: adaptive downregulation and selection pressure under resource constraints. Demonstrates technical depth in agentic systems.
Enterprise Product Leadership
Interim and advisory work with established businesses modernising product development. One IPO, one acquisition, and experience across multiple industries.
Writing
I write about AI products, agentic systems, and the organisational realities of shipping them inside real companies.
The Dunbar's Number of AI Agent Networks
Why scaling agent networks past ~150 agents creates coordination drag that outpaces throughput gains.
What Stays Deterministic in an AI Product
On drawing the line between probabilistic systems and the non-negotiable constraints that keep products legible.
Build vs Buy in the Age of AI
How AI reshapes — and complicates — classic build vs buy decisions for product and technology leaders.
Useful Tools
I build tools to think with. These are public.
Values Wheel
A tool to help figure out where you are and where to focus your time and energy.
Career Stories
A tool to help structure and tell your career story.